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About Department of Digital marketing

Digital marketing is the new and trending branch of marketing. With the development of online business, the demand for digital marketers is increasing.

Bachelor of Business Administration (BBA) in Digital marketing imparts knowledge about strategies to attract customers through various digital channels.

The program provides a comprehensive view on planning and executing e-business and promote their product on popular search engine, social media channels and other online platforms.

The program provides students with some of the major skills like concepts of sales conversions, analyzing marketing campaigns and finding strategies.

This program has two semesters every academic year and there are total 8 semesters. Education at the university is conducted in English. The graduates will receive a diploma.


Graduates of the Department of Digital marketing can work in various positions in IT and Software companies, digital marketing agencies, digital marketing departments.


Eligibility requirements for domestic applicants (citizens of Uzbekistan)

  • Lyceum, college or high school graduates in Uzbekistan or abroad;
  • Lyceum, college or high school students in Uzbekistan or abroad who are studying in their final year;
  • Applicants who passed the English Proficiency Requirements
  • Successful completion of the Entrance exam

Admission Guidelines for Foreign Applicants

  • Passport bio page scan.
  • School diploma and transcript. (9th grade)
  • Application Form. (Click here to download)
  • Motivation letter. (150 ~ 250 words)
  • Recommendation letter (preferable but not mandatory)

Application Fee of 50 US Dollars should be paid in the student’s name, not in their parents’ name or any other names to the following bank account: 2020 8840 2050 3245 3002 in Olmazor Branch of NBU FEA Republic of Uzbekistan. MFO 00876, OKED 85420, TIN 306 210 969, SWIFT Code: NBFAUZ2X

English Proficiency Requirements for Domestic and Foreign Applicants

IELTS 5 / TOEFL iBT 50  / Duolingo English Test 80 or above

Both IELTS and TOEFL iBT certificates are valid for those issued after 5 August 2019.


The tuition fee for Department of Economics for domestic students is set at 25 million soums per academic year (12.5 million soums per semester) and for foreign students – 3,000 US dollars per academic year (1,500 US dollars per semester).

AKFA University offers merit scholarships to domestic students. Please visit the Scholarships page of our website for additional information.


Admission to AKFA University usually announces admission for the upcoming academic year in summer. Please check our Admission page for the latest information on admission quota, dates, and news.

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